more doesn’t matter
We’re racing toward a world where we can generate whatever we want by using the right words. When production is cheap, choosing what to create becomes essential.
shift your focus •
We partner with you to clarify the value you exist to deliver and design your business so everything you do drives toward delivering that value.
said another way, we can help you go from this…
You think the point is more, so you scramble to jump on any idea or trend that might yield more — more likes, more users, more money. Basically, you grab any shiny egg you find in the grass.
Things quickly devolve into a lot of tired and frustrated people with egg on their face, and often less profit.
‣‣ to doing work like this.
You think the point is to deliver meaningful value. You have one team working in one direction with an understanding of why they’re doing what they’re doing. Your team members consider each egg using the same filter for their choices, test the ones that pass, and only put the egg in their basket if it delivers value.
You have fewer eggs, but they’re all winners.
do work that matters •
Are you a leader on a distributed team who knows that your business delivers value? Do you believe that with the right focus, approach, and support, your team could do even better work?
Then we’re the partner and advocate to help you bring that transformation about.
some of our thoughts
Trying to Do Everything Is Slowly Killing Your Business
You can't be everything to everyone. Here's how to set your focus and work backward to make the most of your time.
How You Can Make AI Useful
AI is a tool. Here are 4 questions to ask when approaching how to use it.
Here's Why Your Team Needs to Say No More Than Yes
In a world warped around hyper-efficiency, the most strategic productivity tool is the word no.
Where does false value come from?
Sometimes we value things that aren't valuable at all. Here are six causes of our misassessment.