Cut the Rugs

it takes deliberate choices to run a purpose-driven business

definition, core strategyKatie BurkhartOctober 17, 2022purpose drives everthing you do

You Need More Than One Statement

your Core strategy has 5 pieces — and you need all 5

core strategyKatie BurkhartJune 13, 2022set your focus

How to Tell Your Team's Story

It’s not about telling a different story; it’s about focusing on the right chapter of your story

Ditch Your Cape

Being a leader isn’t about you — it’s about your humans.

core strategy, definitionKatie BurkhartFebruary 7, 2022story, it's not about you, definition

How to Make Aligned Decisions

Adults make more than 35,000 decisions per day. Use your purpose as a lens to filter them.

Review Your Mission Every Year

drifting happens an inch at a time. regular review keeps you aligned.

core strategyMatter 7December 13, 2021mission

Refining Your Core Values

Your team has to live by your values, which means setting them should be a top-down, bottom-up process that you conduct deliberately.

core strategyMatter 7August 23, 2021values, people are someone not something

You Have One Brand. Period.

Your brand is the sum total of what you do, whether you do it inside your company or outside your company. That’s why as a purpose-driven business you have one Core strategy.

core strategy, operating systemMatter 7August 3, 2021purpose, vision, mission, values, story, communication, focus

thoughts

We now publish our thoughts in WTP. Check it out ➔