Purpose Isn't Just for Social Impact

it’s the way to run a business. period.

definition, principlesKatie BurkhartJanuary 30, 2023purpose drives everthing you do

Cut the Rugs

it takes deliberate choices to run a purpose-driven business

definition, core strategyKatie BurkhartOctober 17, 2022purpose drives everthing you do

Trying to Do Everything Is Slowly Killing Your Business

You can't be everything to everyone. Here's how to set your focus and work backward to make the most of your time.

definitionKatie BurkhartSeptember 5, 2022definition, purpose drives everthing you do, vision, mission, purpose, values, focus

Rethink How You See a Purpose-Driven Business

your purpose isn't up; it's forward

definitionKatie BurkhartJuly 18, 2022purpose drives everthing you do

You Can Do More When You Combine Mindset with Habit

move from an inclination to a change in behavior

definitionKatie BurkhartJuly 4, 2022purpose drives everthing you do

Why No One Needs Your Thneed

start with the value, then make the thing

definitionKatie BurkhartJune 27, 2022purpose drives everthing you do

Purpose Isn't Just for Some of Us

You can run a dynamite, purpose-driven business too.

definitionKatie BurkhartApril 4, 2022purpose drives everthing you do

Is Your Purpose a Tactic or the Point?

your purpose is the reason you exist, not a way to make more money

principlesKatie BurkhartMarch 7, 2022money is the resource not the goal, purpose drives everthing you do

Know What You Want to Achieve

it can take 5-7 whys to get to the root reason

definitionKatie BurkhartFebruary 28, 2022purpose drives everthing you do, definition

How to Make Aligned Decisions

Adults make more than 35,000 decisions per day. Use your purpose as a lens to filter them.

operating system, core strategyMatter 7January 31, 2022decisions, focus, no is the most powerful weapon, purpose drives everthing you do

Better Strategy Includes Subtracting

When you approach a strategic plan, part of the process must include reviewing your existing tactics.

operating systemMatter 7January 10, 2022plan, purpose drives everthing you do, no is the most powerful weapon

Most of What You Know About Business Purpose Is Wrong

Just because your business makes a positive impact somewhere along the line doesn't mean it's purpose-driven.

definitionMatter 7December 27, 2021definition, it's not about you, purpose drives everthing you do, no is the most powerful weapon, money is the resource not the goal, learn or die, the long game is the main game, people are someone not something

Invest in Your Business

What if instead of calling your expense lines costs, you called them investments?

operating systemMatter 7November 22, 2021money is the resource not the goal, plan, purpose drives everthing you do

Where Do Outcomes Come From?

Your outcomes should, at least in part (if not entirely), be reflective of what success looks like for your customers.

operating systemMatter 7November 15, 2021outcomes, the long game is the main game, it's not about you, purpose drives everthing you do

Do You Need a Chief Purpose Officer?

This new role promises to be a silver bullet for purpose-driven business…or is it?

operating systemMatter 7October 11, 2021team, calibration, decisions, purpose drives everthing you do

Distraction vs. Opportunity

Just because you can doesn’t mean you should.

principles, operating systemMatter 7September 20, 2021focus, decisions, purpose drives everthing you do, no is the most powerful weapon

Setting SMARTA Goals

Add Aligned to your SMART goal framework so your team and stakeholders can plainly see how this goal ties back to your purpose.

operating system, principlesMatter 7August 9, 2021outcomes, plan, purpose drives everthing you do, the long game is the main game

Running a Purpose-Driven Business

To run a purpose-driven business, you must have a valuable reason for existing and a clear understanding of why that matters — then build a business that inextricably links its impact to its financial engine.

definitionMatter 7July 18, 2021outcomes, focus, team, vision, purpose drives everthing you do, it's not about you, no is the most powerful weapon, learn or die

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